Affordable luxury meets art at emerging fashion event
* Couture Fair: June 8-9 at Calvert 22 gallery in Shoreditch, London
* Talented new designers to display and sell high-end fashion
LONDON – Couture Fair, a launch pad for emerging designers of high-end fashion, will hold its inaugural event at the Calvert 22 gallery in
Shoreditch on 7, 8 and 9 June, 2013, giving visitors a chance to discover exquisite luxury at affordable prices.
Couture Fair is an event and online platform set up to promote new labels, independent brands and undiscovered fashion talent. The event at Calvert 22 is as much an exhibition of creative couture as an opportunity to buy unique clothing, hats and jewellery direct from the creators.
“Every design has a story – and you can hear it straight from the source,” said Couture Fair Director Jelena Marinovic.
“It’s a simple idea but it hasn’t been done till now. We find the most talented new designers before they hit the big time. We handpick their best pieces, almost as if we were curating an exhibition.
“You come and meet them in intimate, elegant surroundings, with great music and something for all the senses. It’s a fun day out in a wonderful part of London – and you might even pick up an original, high-end gem without being a millionaire.”
Admission for the public is free.
Visit http://www.couturefair.com for full details
Follow Couture Fair on Twitter: @couturefair.
11 am to 6 pm on Saturday 8 June
11 am to 5 pm on Sunday 9 June
22 Calvert Avenue
London E2 7JP
Marinovic established Couture Fair as a way to shine a light on the very best emerging talent, regardless of wealth, connections or education. It's an opportunity for superb new labels and undiscovered designers to raise their profile, get exposure, collaborate with others and find buyers for their work.
Sixteen designers with connections to 13 countries are taking part in the inaugural Couture Fair, with influences ranging from the Amazon jungle to antique love letters and Chinese jade craft.
Countries represented include Estonia, Peru, France, Iceland, Kazakhstan, Greece, Russia, India, Spain, Korea, Italy, Holland, the United States and Britain.
While the flavours are international, the common link is a connection with London. Like the city, the fair is a melting pot of cultures and aesthetics. Yet all the designers share a common ambition to become globally successful at the high end of the luxury fashion market.
“I like the fact that it’s very much an exhibition,” said dress designer and Couture Fair participant Robert Gray. “It’s about creating an installation as much as selling your garments or getting exposure for your garments.”
For a complete list of participating designers - including profiles, and photos - visit http://www.couturefair.com/pages/the-designers.
NOTES FOR EDITORS
Couture Fair is an independent boutique event in London showcasing the luxurious, high-end work of a carefully curated group of new fashion designers and young labels. The fair is a business launchpad for the best emerging talent.
For more information visit http://www.couturefair.com.
High-res photos of designers and their work are available on request.