Sheena Bulsara is an
art and design graduate from Central Saint Martins. While at Peter Layton’s
studio in London, she specialised in making jewellery that co-mingled sterling
silver, hand blown glass and perspex. Following her degree, she produced kiln
glass pieces for Wedgewood and silversmith commissions.
Sheena later began
designing fashion jewellery for high street retailers and high-end brands in
London and Paris. She has had significant press coverage for designs produced
during this period, including in Grazia, Elle, Harpers Bazaar, Vogue and on
Strictly Come Dancing.
She is now pursuing
her long-standing dream of developing her own collection and establishing the
SB brand. This brand specialises in one-of-a-kind jewellery.
Exhausted by mass-produced pieces and fast throwaway fashion items, Sheena wants people to feel
an essence of harmony and appreciate quality and skill.
She seeks to push the
boundaries and preconceptions of costume jewellery, shunning imitations and
established conventions. Her vision is to innovate and show her love for
fashion jewellery, sometimes blurring the lines between clothing, jewellery and
art, allowing ideas and techniques to cross-pollinate to create opulent organic
sculptures on the body.
What she says
“My work blends
antique, vintage with new modern elements to reinvent timeless classics into
one of a kind pieces. My jewellery should be worn boldly and courageously as a
statement of the wearer’s personality.”
Old, new and something quite extraordinary come
together in statement pieces that tell their own stories and trigger delicious
flights of fancy.