Viktoria Naumenko


The founder and creative director of exclusive pret-a-porter line Sashede hails from Estonia and has a background in both television production and freelance design.

Established in 2012, Sashede blends the lines of sophisticated classics with modern-day trends by creating timeless collections with an edge. The collections are designed with a philosophy of simplicity and the natural beauty of a woman's silhouette.

The clothing

Her collections are targeted at women of all age groups, who love feeling chic and comfortable. The style embraces women’s natural self-confidence with a spark of desire for fresh and edgy clothing remaining timeless.

Collections include pieces you can wear for more than one season and that can be styled differently by mixing and matching pieces or can be given a new touch with just a few simple accessories.

All garments are manufactured to the highest quality in Estonia.

What she says

“All of our designs are completely hand crafted to the highest quality using luxurious fabrics. Our clean and elegant designs result in flattering lines for the female form, and high quality details, such as crystal buttons and leather detailing grace basic pieces and transform them into exclusive items.”

What we say

Elegant, chic and simply stunning. Designs with attitude that are both sexy and timeless.

Sample pictures

Photos by Valerie Duenas

Couture Fair is an independent boutique event in London showcasing the luxurious, high-end work of carefully curated independent labels and new fashion designers. The event is a business launchpad for the best emerging talent. Discover and buy designs that are exquisite, cutting edge, unique.


‘It was a pleasure to show alongside the many talented designers there.’
– Nicola Crawford

‘The mix of designers was great and the response from visitors was outstanding.’
- Laboni Saha

‘I came from Russia especially for this event! All the participants were absolutely unique.’
- Aliona Lantukh

‘It was a pleasure to work with such a nice group of people!’
- Sheena Bulsara